The office of marketing and communications supports the mission and goals of the College of Technology through the development of strategic and creative marketing as well as communications initiatives in order to enhance the college’s image and reputation. Additionally, the office of marketing and communications strives towards informing prospective students about opportunities for success as well as engaging and informing alumni and donors about the life of the college.
The office of marketing and communications will utilize the experience, judgment and talent of a team of professional communicators in order to be the leading and most reliable source of information about the College of Technology as well as to provide the most effective support and counsel to both faculty and staff.
The office of marketing and communications has established the following objectives in order to bring life to both its mission and vision as well as to best serve the college community and constituents:
- Become the central resource for faculty and staff in order to share their personal and departmental accomplishments with both internal and external audiences
- Continuously seek out opportunities to promote the college’s programs, services, faculty, staff in order to compete for academically strong students
- Elevate the college’s reputation and profile among corporate, foundation, and individual donors
- Identify, establish and maintain internal as well as external partnerships that enhance the college’s communication system and the exchange of information with its constituents
- Establish a comprehensive marketing and communications program in order to continuously educate and cultivate alumni support as well as to foster a sense of both community and commitment to the college
Service: We will act in a way that best meets the needs of those we represent
Integrity: We are committed to honesty and will act in an ethical and professional manner at all times
Excellence: We seek to produce quality products and are committed to continuous improvement
Purpose: We believe that our work should be strategic and flow from organizational goals
Innovation: We are committed to creative solutions and going beyond the ordinary
Consistency: We believe consistency is key to providing value, building trust, and establishing a brand
Collaboration: We are committed to creating a team environment that fosters free expression
Passion: We believe that energy and enthusiasm are the foundation for motivation and creative thinking