OLS 58800

Strategic Planning And Marketing For Technology

This course examines concepts, models, and methods useful for developing strategic initiatives in industrial/technical business environments. Focuses on planning concepts, including industry structure, strategic mission, organizational structures, competitor analysis, and related areas. Graduate status or senior standing with consent of instructor. Graduate students without an OLS background may be required to take leveling courses.

Credit Hours: 

3

Department: 

Location: 

West Lafayette